Apollo Group, the parent company of University of Phoenix, had witnessed its flagship business unit grow into the nation’s largest online university. In an effort to remain at the top of its game and to increase student engagement, Apollo asked Enspire to create a collection of rich-media learning objects that would serve as supplemental instructional tools for a class of MBA students. After analyzing the course curriculum, Enspire determined that 12 of the course concepts lent themselves well to being supplemented by a rich-media piece. Of those, one resulted in The Prisoner’s Dilemma, a short game show themed video scripted, designed, cast, and shot by Enspire and our Houndstooth media arm.
