Global Supply Chain Management

In today's global economy, supply chain management has become ever more complex. The Global Supply Chain Management Simulation is a powerful tool that allows learners to explore the challenges of managing a supply chain for a maker of cellular phones.

The learner's goal is to manage the successful commercialization of two new products. Learners take control of managing product design, forecasting demand, and allocating production quantities among different suppliers. They balance competing priorities and create a supply chain that is flexible enough to react quickly to shifts in demand. Learners evaluate quantitative and qualitative data presented in dialogues with virtual characters.

The simulation illustrates key concepts of supply chain management, including:

• - Creating a cost-effective, yet flexible supply chain that uses domestic and foreign suppliers with different lead times appropriately
• - Building flexibility into the supply chain to avoid stock-outs and excess inventory
• - Evaluating and using demand forecasts correctly