University of Phoenix: Learning Objects

University of Phoenix

The Prisoner’s Dilemma MBA Education

Rich media learning objects to deliver key concepts in a University of Phoenix business course.

Brief

Apollo Group, the parent company of University of Phoenix, asked Enspire to create a collection of rich-media learning objects that would serve as supplemental instructional tools for MBA students.

The Challenge

Apollo Group, the parent company of University of Phoenix, had witnessed its flagship business unit grow into the nation’s largest online university. It wanted to reinforce its industry-leader position by increasing student engagement. To do so, Apollo needed a partner to create rich-media learning objects for MBA students.

The Solution

After analyzing the course curriculum, Enspire determined that 12 of the course concepts lent themselves well to being supplemented by a rich-media piece. Enspire created all the rich-media learning objects including short game-show themed videos scripted, designed, cast, and shot by Enspire.

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